by Tara Mermis | Fundraising, Strategy, Technology
When it comes to maximizing your end-of-year strategy, a question that often comes up is, “Should I include a sustainer ask?” This is a good question. Typically end-of-year campaigns stick to a single gift ask. But this is not a typical year. To Test or Not to Test?...
by Sue Dalos | Fundraising, Strategy, Technology
If you’ve read some of my other blog posts, you’ve probably figured out that I love TV and movies, see Baby Yoda and Sesame Street. As I re-watch the show in anticipation for the final season of the long-running TV show Supernatural, it crossed my mind that many of...
by Marcie Maxwell | Fundraising, Strategy, Technology
When it comes to virtual events, I wish I could tell you that this is the Field of Dreams, you are Kevin Costner and “if you build it, they will come.” The reality is that recruiting participants and motivating fundraisers for a virtual event takes just as much...
by Dolores McDonagh | Fundraising, Strategy, Technology
Anybody else getting a little tired of hearing how wonderful billionaire philanthropists are? Every time I read a press release from some business mogul about a big donation they made, it makes me even more grateful for the everyday donors out there — and not just...
by Sue Dalos | Fundraising, Strategy, Technology
If you are anything like me, you likely have a long (and ever-growing) to-do list. It consists of those pesky little things you put off for a rainy day, big meaty bucket list items that you can’t wait to dive into (but never seem to have the time for), maybe some...
by Dolores McDonagh | Fundraising, Strategy, Technology
“Christmas in July” has become a time when the Hallmark Channel airs holiday movies while it’s 90 degrees outside and companies run ads touting summer sales. For us in the fundraising industry, it’s the time to start planning our end-of-year (EOY) fundraising...
