Why Fundraisers Need a Social Listening Program
Marketing is a two-way conversation. Just as you listen to what a friend says in conversation before you respond, it makes sense to listen to what your constituents are saying before you ask for their support. Doing this in the digital space is called social...
Diving Deep for EOY Data
Last month, you kickstarted your end-of-year campaign by assessing your strengths and assembling your team. For August, it’s time to take a deep dive into last year’s EOY test results to look for those hidden, or not-so-hidden, truths: What worked? What...
Start Here to Achieve Year-end Success
From October to November, many nonprofits generate a large majority of their revenue as part of their year-end appeal. November and December bring in 32 percent of digital giving and 26 percent of all giving. However, most nonprofits don’t start their year-end planning until October. With that much revenue at stake, it’s worth the extra investment in time and energy to get organized, develop your plan and start now to insure success.
Fundraising on Facebook
What’s the Wisest Way to Fundraise on Facebook? Facebook recently launched Facebook Fundraisers, which enable individuals to solicit donations from their friend networks on behalf of causes they support. The tool is available to any US-based 501(c)(3) nonprofit, and...
Recruit by Building Your Online Community
Every nonprofit organization looks for ways to recruit new supporters, particularly those deeply committed supporters who are willing to fight — and fundraise — in the trenches for your cause or mission. But how can your organization find and develop those kinds of...