by Charity Dynamics | Technology
The Backstory The rise of earned media and audience endorsement has become a key strategy for any online marketer, especially those focused on social media. In fact, brands increasingly mimic and assimilate user generated content into their marketing initiatives. This...
by Charity Dynamics | Strategy
Earned media has already emerged as the key social media strategy in 2014. Marketers recognize the premium value of earned media, whether they discuss it as viral content, advocacy, conversational marketing, or audience sourced content. In fact, two of the major...