Blackbaud’s Luminate Online is undergoing some major changes that should have nonprofits buzzing with excitement. The full-service digital marketing suite has been around since 2001. Plenty of technological changes have taken place since it debuted, and with increased competition in the market, many nonprofits have come to view the platform as needing a bit of an update. Blackbaud has listened to your feedback and, as a result, Luminate Online is receiving a much-needed overhaul.

Dubbed Luminate Online Next Generation, the platform is undergoing dramatic upgrades to make a better user experience all the way around for administrators to your supporters.

The first phase of the upgrade has focused on improving how nonprofits can access and manage their data. To improve functionality, Blackbaud has kicked off Next Gen by creating reporting dashboards for:

• High level revenue and house file information,
• TeamRaiser performance indicators for tracking the success of your event,
• Advocacy Action Alert results broken down by useful segments like donor, channel, location, and source.

Why is Charity Dynamics so excited about this first step into the future of Luminate Online? These data visualization reports will help you quickly see rows and rows of data from your reports into consolidated, digestible pie charts, metrics and performance scorecards on a single screen. Now that is coming a long way from a bunch of data in an Excel file!

After a testing phase for the dashboards, the Luminate Beta platform will be available for every Luminate Online client by end of October. Reach out to your Blackbaud client success manager for more details as to when you’ll get these reports.

If you are like me and are chomping at the bit to see MORE updates in Luminate, hold your horses for just a bit. The end of the year promises some great news and possible updates around:

• A completely responsive administrative workflow
• Drag and drop templates to easily build web pages, emails, and donation forms
• The ability to preview work as visitors will see it
• Built-in analytic capabilities to help nonprofits understand social reach, fundraising statistics and website activity

You will hear all about the updates and see previews at BBCon 2016. We’ll report on what we are the most excited about after the conference. Not going to BBCon? Don’t fret! You can always learn more by visiting Blackbaud’s online community,YouTube channel, or by following them on Twitter.

Have a question for me specifically? Come find me at the Charity Dynamics’ BBCon booth or come listen to me speak with a few of my favorite folks in The Amazing Race to a Great User Experience.