Peer-To-Peer Perspectives

Over the past several years, Do-It-Yourself (DIY) fundraising has emerged as one of the hottest trends among organizations looking to grow their existing peer-to-peer portfolios. By harnessing the creativity and excitement of their base of supporters, several organizations have been able to identify a new bright spot to boost loyalty and reach for their cause.

In our first of two videos on DIY, several industry experts touch on a number of topics around do-it-yourself fundraising, including 1) why and how DIY has become such a big trend in P2P, 2) lessons learned from existing DIY programs, and 3) strategies for DIY success.

Special thanks to our panel!

  • Alzheimer’s Association – Wendy Folk Vizek, Senior Director, Constituent Events
  • American Cancer Society – Maria Clark, Sr. VP of Volunteer Events
  • Charity Dynamics – Colleen Legge, Principal Consultant
  • Colorectal Cancer Alliance – Jordan Winn, Sr Manager of Individual Giving
  • JDRF – Sandra Hijikata, Chief Development Officer
  • National Hemophilia Foundation – Tracy Earll, National Director, Unite for Bleeding Disorders
  • P2P Professional Forum – David Hessekiel, President and Founder
  • Susan G. Komen – Carrie Stovall, Sr Director

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Looking for Additional Insights on DIY Fundraising?


Colleen Legge, Principal Consultant at Charity Dynamics and resident DIY expert, recently stepped in front of the camera and shared a number of thoughts and recommendations for organizations that are in various stages of DIY fundraising. Watch our bonus clips as Colleen goes into more detail around:

  • Selecting a DIY Fundraising Platform
  • Recommendations for DIY Newcomers
  • Recommendations for Experienced DIY Programs
  • The Current State of DIY Fundraising
  • DIY and the Current Landscape of P2P Fundraising