All Charity Dynamics retained services clients get weekly status updates that allow us to keep track of all the various initiatives our teams are collaborating on.
Each week, we share the most innovative ideas we see and look for ways to keep our clients on the cutting edge. Here are three of our favorite ideas from the past month:
1) Prepare for Mobilegeddon
Making your site mobile friendly is not a new idea, but it is becoming increasingly more important. On April 21st, Google updated its algorithm to prioritize mobile friendly sites higher than non-mobile friendly sites for searches conducted on mobile.
Take a quick look at this section of Google support pages to get an idea of what options you have: https://support.google.com/adsense/answer/6196932?hl=en
And take a few minutes to run your key site pages through the Google mobile tester to see if it flags any problems: https://www.google.com/webmasters/tools/mobile-friendly/
To learn more, read this blog written last week by our Creative Director.
2) Should you buy your dot-ngo domain?
From a technical perspective, there isn’t any benefit or loss from using the new domains or redirecting them to your existing site. However, there is potential for these new domains to ultimately build greater trust with constituents in the way that a VeriSign image make users feel like their credit card info is safe from hackers, or a BBB logo is supposed to confirm the legitimacy of a business or organization. One point in favor of this idea is the fact that anyone can get a .org domain and the new domains add an extra level of accountability.
3) Maximize your Giving Day with Scheduled Donations
Does your organization have a Giving Day or a window of time where donations will be matched? Get the most out of these one-time events by allowing donors to schedule their contribution for that day. In promotional communication for the event, include a link enabling users to schedule their donation while it’s still fresh in their mind.
About Charity Dynamics Retained Services:
Charity Dynamics Strategic Retainers are planned, hours based, ongoing engagements where project teams collaborate on the short and long term needs of the client. A strategic retainer allows for flexibility and access to the full diversity of expertise on the Charity Dynamics team including consultants, web developers, designer and UX experts. A dedicated project manager is assigned to each client retainer to ensure the proper resource is made available for the specific client needs.