Our Charity Dynamics retained strategic services clients receive weekly status updates that allow us to plan and track initiatives that help our clients reach their digital communication and fundraising goals.

Each week, we share the most innovative ideas we see in the industry and look for ways to keep our clients on the cutting edge. Here are three of our favorite ideas from the last month.

1. Facebook Live Video for Nonprofits

Facebook recently added the ability to livestream on Facebook, catching up to the explosive popularity of livestreaming apps like Periscope. We think this is a great opportunity for nonprofits to engage their community through personal staff messages, behind the scenes footage and content showing the mission in action. This feature can also create urgency around specific campaigns, giving days or urgent appeals. Read More!

2. Break the Mold with Innovative Revenue Streams

Princess Margaret Cancer Foundation partnered with a video game developer to create a new way to engage constituents and raise funds. The game integrates the story of a teenager’s journey following a cancer diagnosis. In the game, virtual items such as hats and skateboards can be purchased, with a percentage of the proceeds going toward cancer research. Read More!

3. YouTube Donation Cards

A new feature on YouTube allows users to add a ‘donation card’ to their videos that allow the video audience to make a donation directly to the selected nonprofit. YouTube is covering the transaction fee so that 100% of the donation goes directly to the organization. We are excited about this feature as another opportunity to engage supporters to fundraise on your behalf, furthering the reach of peer-to-peer fundraising. Read More!

 

About Charity Dynamics Strategic Services Retainers:

Charity Dynamics Strategic Services Retainers are planned, hours based, ongoing engagements where project teams collaborate on the short and long term needs of the client. A strategic retainer allows for flexibility and access to the full diversity of expertise on the Charity Dynamics team including consultants, web developers, analytics, designers and UX experts. Raise more money, reach more donors and make a bigger impact by leveraging our team to meet your digital fundraising and communication goals.