Our Charity Dynamics retained strategic services clients receive weekly status updates that allow us to plan and track initiatives that help our clients reach their digital communication and fundraising goals.
Each week, we share the most innovative ideas we see in the industry and look for ways to keep our clients on the cutting edge. Here are three of our favorite ideas from the last month:
1.Great Feats platform
Have you ever wanted your peer-to-peer fundraising pages to be able to incorporate an event like a Happy Hour or Scavenger Hunt? Great Feats platform has the ability for a fundraiser to start their own ticketed event within the P2P page. We love this because friends and family can attend an event and donate. They also have Google Map and Calendar integration.
Here’s what we have to say about this: Don’t be a prisoner to your platform. Currently Great Feats has this but Charity Dynamics helps clients innovate within the chose chosen platform through CD Labs.
2.Innovative email marketing
What’s that one hit wonder in 1980 by the Buggles? oh yeah, Video killed the Radio Star’ Well, in the digital fundraising world much can be said about things like direct mail or maybe a traditional print gift catalogue. When Heifer International saw a decline in revenue they, reconsidered a long-term strategy in order to engage today’s donors. They took the print catalogue and made it digital on Classy’s platform. Heifer first tested P2P as a fundraising strategy, and when they saw a positive return and the potential for growth, they knew it was something they needed to “go for”.
Are you seeing a decline in some area of fundraising that needs a new-digital spin? Many times it is not about adding something but taking what you have and re-inventing it for a new space in your organization. Check out an example here.
3. Hub-focused DIY programs
In 2015, Charity Dynamics strategy engaged with Sierra Club to conduct an assessment of the organization and determine an approach for introducing a peer-to-peer (P2P) program to their overall fundraising activities. We recommended a Hub-focused DIY Peer-to-Peer fundraising program. Check it out – Doing Good by Nature on the Rallybound Platform.
About Charity Dynamics Strategic Services Retainers:
Charity Dynamics Strategic Services Retainers are planned, hours based, ongoing engagements where project teams collaborate on the short and long term needs of the client. A strategic retainer allows for flexibility and access to the full diversity of expertise on the Charity Dynamics team including consultants, web developers, analytics, designers and UX experts. Raise more money, reach more donors and make a bigger impact by leveraging our team to meet your digital fundraising and communication goals.