We know that organic reach by Facebook pages is down. When you are investing time and energy into crafty witty and engaging posts, this is disheartening. But it doesn’t have to mean throwing in the towel on the whole channel. It just needs to be tackled from a different angle.

And that angle is user generated content.

Why? Because we are all naturally more interested in what our college buddies, coworkers, siblings, etc have to say. And our relationships with them make their ideas and opinions more influential in our lives too. It’s the same premise of peer-to-peer fundraising, just applied to communication and social media.

To help nonprofits make the most of this natural inclination, Charity Dynamics offers the Boundless Voices suite. It puts the causes people care about at their fingertips and makes it easy for them to share their enthusiasm.

But don’t take my word for it. The numbers speak for themselves.

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