by Kim Keith | Strategy
Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
by Kim Keith | Strategy
Acquiring new email addresses to increase reach and ensure longevity is at the top of many organization’s New Year resolutions lists. We’ve got the perfect wake-up call to add some weight to that goal and a few suggestions to encourage you to follow through with a...