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Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...

New Year, New Names

Acquiring new email addresses to increase reach and ensure longevity is at the top of many organization’s New Year resolutions lists. We’ve got the perfect wake-up call to add some weight to that goal and a few suggestions to encourage you to follow through with a...