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Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
Above the Fold is No More

Above the Fold is No More

What if I told you… there is no fold outside the realm of print media? I invite you to take the red pill so to speak and indulge in the possibility that there is no such thing as “above the fold” when it comes to responsive web design. Of course you are more than...
Conversion Optimization for Events

Conversion Optimization for Events

You can’t improve what you’re not measuring! Here at Charity Dynamics we are all about User Experience (UX). Not just the pretty, but the effective and user-focused design of digital experiences. But how do you know if something is effective or not? For now let’s...