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Directing Your Impact

The rise of the digital age has directed attention away from a very important tool for nonprofit fundraising: direct mail. Direct mail should not be overlooked as it provides many opportunities for enhanced customer experience and direct messaging for donors to act...

Audit Your Messaging

Developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. A thorough analysis of your nonprofit’s present situation enables you to establish key benchmarks that can be used to...