by Kim Keith | Strategy, Technology
When nonprofit organizations talk about pursuing a one-click donation process, it can feel like they’re discussing a quest for the Holy Grail or the Fountain of Youth. “I know it’s out there somewhere.” There’s a shroud of mystery around whether or not a...
by Kim Keith | Technology
Creating the smoothest and most pleasant donation process possible is a critical step in refining the overall user experience (UX) for people who use your website. The rationale for this is obvious: when you make it easy and fast for people to donate to your...
