email campaign - Charity Dynamics

Effective Email Testing

There’s no denying the importance of email campaign testing. Email is the primary channel your organization uses to reach out to and communicate with your supporters. So, why not make sure you get it right? Testing helps you gain more in-depth knowledge of your...

Responsive Email is the New Black: The Accessory to Make Your Email Pop, A/B Testing

by Cary Schwartz | Strategy

You’ve planned. You’ve sketched. You’ve design and developed. You even made sure that your email visitors received a “red carpet entry” to your website by creating a crisp landing page. But for some reason, you aren’t 100% sold on that call-to-action button or are...

Effective Email Testing

Responsive Email is the New Black: The Accessory to Make Your Email Pop, A/B Testing

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