by Kim Keith | Fundraising, Strategy
The phone rings again and Emily can barely catch her breath before answering what seems to be the hundredth call of the day. If this were a radio show, she would have already awarded the music festival tickets to a lucky caller 25 calls ago. She pulls the headset mic to her lips and puts on her friendliest support team sounding voice…
by Kim Keith | Technology
Email is dead. Long live email. Reports of email’s death have been greatly exaggerated. Even with a proliferation of new messaging apps and other social media tools, email is still the workhorse when it comes to communicating electronically. According a 2014 report by...
by Kim Keith | Technology
There’s no denying the importance of email campaign testing. Email is the primary channel your organization uses to reach out to and communicate with your supporters. So, why not make sure you get it right? Testing helps you gain more in-depth knowledge of your...
by Kim Keith | Technology
In Part 1 of this series, I reiterated what most of us think to ourselves at least a few times a week – nobody likes spam. Then I offered how your nonprofit should consider text to image ration when designing emails. In Part 2 of the series, I emphasized. In...
