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Effective Email Testing

Effective Email Testing

There’s no denying the importance of email campaign testing. Email is the primary channel your organization uses to reach out to and communicate with your supporters. So, why not make sure you get it right? Testing helps you gain more in-depth knowledge of your...
Develop Your Testing Blueprint

Develop Your Testing Blueprint

If your organization isn’t testing for good user experience, you need to start right now. You are potentially losing money if you aren’t testing. If you’re going to budget a lot of time and money on a brand-new campaign, you want to make sure it’ll be effective and...
Testing Success for Your Website

Testing Success for Your Website

For many of you its budgeting time, and with that comes some big decisions like; Should we invest in a total website redesign next year? Or how can we increase donations through our online form? At Charity Dynamics we have a saying “Before you invest – Test!”  It is...
The Changing Mobile Fundraising Landscape

The Changing Mobile Fundraising Landscape

Mobile giving is on the rise. Statistics show that between 13 and 18 percent of donations are now made via mobile devices. It’s no surprise given that 79 percent of Americans use smartphones and that 21 percent of Millennials are mobile only for many of their day-to-day tasks

Conversion Optimization for Events

Conversion Optimization for Events

You can’t improve what you’re not measuring! Here at Charity Dynamics we are all about User Experience (UX). Not just the pretty, but the effective and user-focused design of digital experiences. But how do you know if something is effective or not? For now let’s...