by Kim Keith | Technology
There’s no denying the importance of email campaign testing. Email is the primary channel your organization uses to reach out to and communicate with your supporters. So, why not make sure you get it right? Testing helps you gain more in-depth knowledge of your...
by Kim Keith | Technology
If your organization isn’t testing for good user experience, you need to start right now. You are potentially losing money if you aren’t testing. If you’re going to budget a lot of time and money on a brand-new campaign, you want to make sure it’ll be effective and...
by Kim Keith | Technology
For many of you its budgeting time, and with that comes some big decisions like; Should we invest in a total website redesign next year? Or how can we increase donations through our online form? At Charity Dynamics we have a saying “Before you invest – Test!” It is...
by Kim Keith | Analytics, Strategy
Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...
