As a nonprofit there are a lot of ways to market your organization. You have to think about who your target audience is and how you communicate your message to them. Whether you’re a small or large organization, including video content in your 2017 marketing plan is a must. If you already use videos in your current marketing plan, you’re on the right track. If you’re not, don’t wait any longer!

Here are some stats that show how important using video is in order to achieve your marketing objectives:

1. 60% of Millennials prefer to watch a video to reading a newsletter.
Millennials in particular have an increasing appetite for online video content and they use it to get information. So if you are targeting millennials you should be using videos to connect with them. Don’t write about your organization’s mission, show them something! Video content not only makes information more understandable and digestible, but it’s also more inspiring and more fun than reading text.

2. Social video generates 1200% more shares than text and images combined. Did you know that videos are one of the most shareable forms of marketing content? There are many advantages of video content over traditional text content marketing. Since videos are one of the most shareable types of content, they´re a great fit for your organization’s social media campaign. Using videos with social media can help generate more engagement with your audience than other types of content.

3. Adding video to your emails generates a 200-300% increase in click-through rates. Including video content in your email marketing campaigns can help you lead your target audience in the direction you want by encouraging them to click through to the next step. Videos can inform and educate people about your organization. But, additionally, it’s highly catchy and engaging which can make a huge difference in decision making as a donor or participant.

4. 90% of users say that videos are helpful in the decision making process and that’s a good thing. If your audience is anything like the average person with a short attention span, make sure your content is truly capturing or else they will likely lose interest. You can use the power of video content to educate your target audience about your organization and your mission. By using video, you can stand out by providing brief but valuable content that motivates them to give.

Hands on deck! Start thinking about how you can leverage the great power of video content in your nonprofit organization right now!