by Cary Schwartz | Strategy, Technology
Recent surveys show that companies are shifting their marketing investment from print to digital efforts. On the nonprofit side, we have seen a similar dynamic in revenue, with offline fundraising taking a nosedive in the 4th quarter while digital fundraising...
by Cary Schwartz | Strategy, Technology
As a nonprofit there are a lot of ways to market your organization. You have to think about who your target audience is and how you communicate your message to them. Whether you’re a small or large organization, including video content in your 2017 marketing plan is a...