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Donation Form Success Starts With a Test

Donation Form Success Starts With a Test

Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...

Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
Home Run Fundraising

Home Run Fundraising

April is one of my favorite sports times of the year. We say goodbye to college basketball and March Madness and just a few days later we turn our eyes to baseball opening day. (Go Cardinals!) As I was flipping channels a few weeks ago, I came upon the movie,...