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Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
Home Run Fundraising

Home Run Fundraising

April is one of my favorite sports times of the year. We say goodbye to college basketball and March Madness and just a few days later we turn our eyes to baseball opening day. (Go Cardinals!) As I was flipping channels a few weeks ago, I came upon the movie,...