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Operation: Acquire & Convert

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. While it is extremely important to have your cross-channel content locked down, remember that...

Path To Success – Part 1

Most organizations use a web analytics platform to collect website performance metrics and tracking information of site visitors. One of the most popular platforms for web analytics is Google Analytics, and in spite of its popularity, many Google Analytics (GA) users...